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The previous low for a Walt Disney Co.-owned Marvel movie was Ant-Man, which bowed with US$57.2 million in 2015. Otherwise, you have to go outside the Disney MCU to find such a slow start for a Marvel movie – releases like Sony’s Morbius in 2022 or 20th Century Fox’s Fantastic Four reboot with US$25.6 million in 2015.
But The Marvels was a US$200 million-plus sequel to a US$1 billion blockbuster. It was also an exceptional Marvel release in numerous other ways. The film, directed by Nia DaCosta, was the first MCU release directed by a Black woman. It was also the rare Marvel movie led by three women – Larson, Teyonah Parris and Iman Vellani.
Reviews weren’t strong (62 per cent fresh on Rotten Tomatoes) and neither was audience reaction. The Marvels is only the third MCU release to receive a “B” Cinema Score from moviegoers, following Eternals and Ant-Man And The Wasp: Quantamania.
The Marvels, which added US$63.3 million in overseas ticket sales, may go down as a turning point in the MCU. Over the years, the franchise has collected US$33 billion globally – a point Disney noted in reporting its grosses Sunday.
But with movie screens and streaming platforms increasingly crowded with superhero films and series, some analysts have detected a new fatigue setting in for audiences. Disney chief executive Bob Iger himself spoke about possible oversaturation for Marvel.
“Over the last three and a half years, the growth of the genre has stopped,” Gross wrote in a newsletter Sunday.
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